A calm agent for the driver's seat

The decision

FordPass can hold a longer conversation. In the car, the same intelligence has to stay short, calm, and tied to what the driver is doing. The in-car agent stays brief and context-aware. The longer conversation lives in FordPass, so the car and the app feel like one system.

I designed the in-vehicle interaction patterns for that agent: how it should respond, and how it helps someone take the next step without turning the drive into a phone chat.

Outcome

No in-vehicle usage figure is public yet. The published engagement numbers for the mobile side of this system are on the Ford Mobile study.