About me

Detail-obsessed voice and product designer.

Hello! I'm Krupa, a product designer specializing in data-driven intelligence interactions.

With a love of art and creativity, I found design in my sophomore year of college, and it's been a unique journey ever since. If I'm not on Figma, you'll find me at the nearest café eating avocado toast, hunting down the best old-fashioned donut, or perfecting a matcha latte.

Currently at Ford Motor Company, Voice & Intelligence Systems

Experience

June 2025 – Present

Ford Motor CompanyProduct Designer II

Led end-to-end design of AI-powered voice and intelligent agent experiences across mobile and in-vehicle platforms, translating complex technical architecture into intuitive, human-centered interactions.
Defined core interaction patterns and experience frameworks for embedded AI systems, shaping agentic workflows, multimodal interactions, and cross-platform design consistency.
Spearheaded AI-powered design tooling workflows, enabling faster prototyping and design-to-engineering collaboration, with 93% adoption across the design organization.
Partnered with product and engineering to launch Ford’s first mobile intelligence system, driving 96% engagement in the first week and a sustained 32.7% increase in post-launch usage.

Aug 2022 – June 2025

RelativityProduct Designer

Architected an end-to-end design process that improved usability and increased clients’ efficiency rating by 50%, converting customers into long-term clients through personalized engagement and value-driven solutions.
Collaborated with multiple stakeholders to launch a newly designed product that had 50+ customer app installs, 65+ contracts signed, and $200k in revenue within 3 months of release.
Researched and designed a data monitoring platform that connected user and business needs, promoting a 5× increase in clients’ review speed and cutting review time by 75%.
Executed usability testing, focus groups, discovery interviews, and A/B testing to reduce friction in AI-driven personal information identification and predictive data breach impact assessment.
Partnered with research, product managers, and engineers to drive iterative, AI-based design solutions.

March 2022 – June 2022

SmartFrog & CanaryProduct Designer

Initiated and led a growth initiative to drive upsell of premium subscriptions.
Coordinated with the product team to determine projects and prioritize the roadmap.
Proposed changes to the design system to improve accessibility and alignment to user needs, including UI components and dark mode.

Feb 2022 – March 2022

Cash App & AfterpayProduct Designer, Contract

Created high-fidelity mockups for e-commerce client integration with Cash App and Afterpay.
Researched client checkout user flows for Cash App design implementation.
Designed mobile and desktop checkout screens using Cash App’s design system.

June 2021 – Aug 2021

MastercardProduct Design Intern

Led user interviews and surveys which redirected the team’s global marketing strategy.
Made design recommendations based on in-depth data analysis and user research.
Prioritized solutions with design leads to influence strategic planning.
Collaborated with and presented to multiple stakeholders, including product, design, marketing, and sales.
Improved team process by creating user research scripts and templates.

June 2020 – June 2022

Tech4Good Research Laboratory, UC Santa CruzProduct Designer

Led a design team to evaluate and implement solutions for products in the research lab.
Identified client needs for scheduling meetings, appointments, and discussions.
Researched competitors and defined user needs to create appointments and bookings.
Sketched wireframes and low- and high-fidelity mockups for usability testing.
Collaborated with engineering to maintain the app map and keep flows consistent across platforms.

What I work with

Product DesignUX ResearchDesign SystemsFigmaPrototypingAI / ML ProductsVoice UXInformation ArchitectureUser TestingInteraction DesignAccessibilityDesign Ops

The non-portfolio stuff